Our Biggest Takeaway from 2022 Q1: Your Listing Agent Matters
Sellers, please make good choices!
Yes, it’s a seller’s market. Yes, we are seeing astonishing prices. However, just because your home may now be worth twice what you thought it was, does not mean that you should settle and leave money on the table. Your home is one of your biggest assets, and selling your home can be an emotional, complex decision. You should accept only the best in this process.
It's important to know that with high sales volume comes experience. An experienced agent will negotiate higher offer prices, combat pricey or unnecessary requests for repairs, and bring you higher-quality offers exceeding those of a discount broker. Many sellers would be surprised if not shocked to know that here in San Diego in 2021, 30% of all homes sold were sold at asking price or below. In the strongest seller’s market on record, experience still matters.
A local, knowledgeable, experienced agent should walk you through the entire listing process step-by-step and fight for you at every opportunity. Your agent should know the local market, your neighborhood, other agents, and brokers. The best agents will know how to attract the right buyers and how to set buyer expectations.
The Neda Nourani Team works with sellers and buyers daily. We are connected to hundreds of agents and all of their clients who we meet at each of our open houses. We know what sellers expect for their properties, and we know what buyers are willing to pay. We know the intricacies of the local market and how to advise clients around every turn to make the best decisions for their sale.
Every step, from pricing your home to evaluating offers, working through contingencies, and closing escrow is improved with the right agent on your side. They will listen, strategize, and deliver.
If your agent is discounting commission to buyer’s agents, you will be compromising the number and quality of offers you receive on the sale of your home.
Your listing agent matters. Expect better.
HOW WE SECURE MAXIMUM EQUITY FOR OUR CLIENTS
By listening to our clients' needs and understanding their key objectives for selling their home in Encinitas or North County Coastal, we formulate a custom listing strategy based on our in-depth market knowledge and experience, and deliver results above and beyond their expectations.
SELLING ON THE MARKET
Listing your house on the market gives you the opportunity to showcase your home to as many people as possible. Our job as your representative is to set expectations with buyers and their agents, qualify the strength of offers as they come in, and negotiate to get you the best possible terms. We’re not done once you accept an offer. We will guide you through the entire escrow process, advocating for you from beginning to end.
The NEDA NOURANI Team Difference
Complete transparency and honesty
Unparalleled and effective marketing plans with custom strategies
Staff of a full operations team to help coordinate all backend logistics
Experienced and seasoned transaction team
Invaluable industry resources and contacts ready to work for you
Strong network of agents, buyers, and members of the community ready to spread the word about your property
SELLING OFF THE MARKET
There are many circumstances that lead a seller to consider selling their property “off market”. Whether it’s privacy, convenience, short timelines, or anything else, selling a home off market can be a great option. In this seller’s market, you won’t be leaving money on the table as long as you hire an experienced and well-connected agent.
Your agent needs to be able to connect you to the right buyers, and walk you through all of your options. Buyers know that this market can be brutal, so many are willing to pay a premium to avoid the uncertainty of a competitive bidding process. Our network of vetted and highly-qualified buyers are anxious to meet and exceed the needs of our off-market sellers.
What your agent should do if you want to list off market:
Discuss any of the pros and cons that are dependent on your circumstances
Determine what the “list price” would be based on recent sales in your neighborhood
Understand the ideal terms you would like for your home regardless if it sells on or off market
Only bring you buyers who are willing to pay your target price or terms
Ways We Can Sell “Off Market”
Pocket Listing
A pocket listing is an exclusive real estate listing that’s not available to the general public. A new MLS Clear Cooperation Policy has been put in place to restrict agents from sharing off market listing information between brokerages, so working with a well-connected agent is important for both sellers and buyers who would like to take advantage of off market opportunities.
Sell your home, keep your privacy: A Private Exclusive listing is an off market home that can be shared by a Compass agent directly with their colleagues and their buyers. Property details aren’t disseminated widely and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
An example of our most recent off market sale:
1034 Guildford St - Off Market
Sold For: $2,750,000
Connected seller and buyer off-market for the highest sale in the neighborhood.
Q1 Listing Highlights
The NNOURANI Team is Setting new records all over San Diego's North County Coastal
Listed For: $3,200,000
Sold For: $4,200,000
Percent Over Asking Price: 31%
Highest Comparable Sale at Time of Listing: $3,295,000
Sold for $1m over asking price, and $905,000 over the highest comparable sale in the neighborhood.
Listed For: $2,950,000
Sold For: $3,350,000
Percent Over Asking Price: 14%
Highest Comparable Sale at Time of Listing: $2,570,000
Sold for $780,000 over the highest comparable sale in the neighborhood.
Listed for $3,200,000
Sold for $3,475,000
Percent Over Asking Price: 9%
Highest Comparable Sale at Time of Listing: $2,985,000
Sold for $490,000 over the highest comparable sale in the neighborhood.
Listed For: $2,500,000
Sold For: $2,858,000
Percent Over Asking Price: 14%
Highest Comparable Sale at Time of Listing: $2,700,000
Private showings only, and sold $150k over the highest comparable sale that had panoramic ocean views.
Listed For: $1,699,000
Sold For: $1,875,000
Percent Over Asking Price: 10%
Highest Comparable Sale at Time of Listing: $1,725,000
Coordinated upgrades with our sellers to be able to list and sell for $200k+ higher.
Listed For: $1,495,000
Sold For: $1,720,000
Percent Over Asking Price: 15%
Highest Comparable Sale at Time of Listing: $1,452,500
With staging and minor updates, we sold this property for more than $250k over the highest comparable sale.
Listed For: $1,200,000
Sold For: $1,425,000
Percent Over Asking Price: 19%
Highest Comparable Sale at Time of Listing: $1,180,000
Sold for $245k over the highest comparable sale in the neighborhood.
Listed For: $985,000
Sold For: $1,100,000
Percent Over Asking Price: 12%
Highest Comparable Sale at Time of Listing: $900,000
Coordinated $10k in upgrades for our clients to sell $200k over the highest comparable sale in the neighborhood.
The NEDA NOURANI Team serves San Diego's North County Coastal real estate markets, including Encinitas, Leucadia, Olivenhain, La Costa, Carlsbad, Solana Beach, Del Mar, La Jolla, and beyond!